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Wednesday, July 11, 2007

What? No Buzz Beer?

(Video from FOX11 TV)

In a stroke of marketing genius, a dozen 7-11 stores across the US recently teamed up with 20th-Century-Fox and rebranded their stores as Kwik-E-Marts, as part of the hype surrounding the opening of the new Simpsons movie. With a kind of "if you can't beat 'em, join 'em" bravado, 7-11 decided that even though the Kwik-E-Mart is a savage parody of their company, there was money to be made by joining in the fun.

But some patrons were devestated to learn that there was no Duff Beer to be found anywhere. Apparently, the movie folks were afraid that it would tarnish their "family-friendly" image. (Huh??)

They weren't the only unhappy campers. Some Indian-Americans have voiced their displeasure with the friendly Kwik-E-Mart proprietor, one Mr. Apu Nahasapeemapetilon. They consider him to be a negative stereotype. (Apparently, real Indian-Americans don't pick hot dogs off the floor and sell them anyway.) Other actual Indian-American 7-11 proprieters rebutted the naysayers with 5 words: Lighten Up! It's a cartoon!

In any event, much fun was had by all, and if you didn't have a chance to buy your very own Buzz Cola or Krusty O's breakfast cereal, you can probably pick them up on Ebay.

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